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5 Ways to Sell Your Home Effectively

Don Pelletier

With over 36 years as a professional Realtor, and the 2,200 San Diego home sellers and buyers Don has represented, he has a long-standing tradition an...

With over 36 years as a professional Realtor, and the 2,200 San Diego home sellers and buyers Don has represented, he has a long-standing tradition an...

Mar 22 3 minutes read

The housing market has been a roller coaster the last couple of years and selling a property today is very different. Homes are not flying off the shelf like two to three years ago, but you can still get great value for your home. If you are a seller entering today’s market, here are five ways to help sell your home effectively.

Price your home competitively. It is always best practice to do your homework and look at recent neighborhood listings and sold comparables for the price, days on the market, and condition. This review will help determine your competitive listing price and prevent your home from sitting on the market and becoming stale.

It is also very important to have your agent provide you with current market data regarding the current inventory, absorption rate, and an accurate ‘price positioning analysis’, which is what we do for our sellers. The reason being, is that the comps, or homes previously sold, may have been sold when market variables were different than they are today. For example, if a home sold when interest rates were higher, or when there were more homes available for sale, that property may have sold for a lower price than what you could sell for today. So, NEVER rely ONLY on the sold comps, when pricing your home, or you could stand to lose many thousands of dollars!

Want to sell faster? Correct pricing coupled with mass exposure, both with paid ads on social media sites, as well as offline marketing works best.

In fact, for the very best outcome, maximize your online presence. Today’s buyer is searching online for a home. That is why hiring an agent with top-notch digital marketing, photography, and online presence is always best.

Think like a buyer. Spend extra time on the property details and highlight your home's best features to attract potential buyers.

Clear out clutter, closets, and personal belongings. Minimize the presence of yourself in the home so buyers can visualize themselves in the space. A good rule of thumb is to clear 75% of your home's clutter and personal belongings.

If you are a homeowner entering the housing market, feel free to reach out to my team and I so we can help you get the maximum return on your sale.

Whether you want to sell your existing home, buy your first home, upsize, downsize, purchase a vacation home, or just talk about options, a real estate professional is your best source for information based on current trends in our area. If you're interested in learning more about the 2023 real estate forecast, don't hesitate to reach out - we're happy to help!

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